Clubs of America is a family business, built the way many other great American companies were built: on a dream and a lot of hard work.
In 1994, Doug and Dirk Doretti had an idea, based on two things that were happening at the time. Book and music clubs were popular; the brothers felt it was a unique way to run a business. And microbreweries were just catching on with the American public; these local brewmasters were not only passionate about their craft, they were producing the very best beers in the country.
So why not a Microbrewery Beer of the Month Club? Inspired, Doug and Dirk jumped right in. And for those tough first years, the brothers lived lean, recruiting family members to help them pack-and-ship the beer club orders.
“It was a struggle, but it was a labor of love. And we were determined to succeed,” says Doug, now CEO. “Our first month’s shipment was only 40 packages. Still, we did our best to keep going, and keep our reputation strong. That was the important thing — we took care of our customers first.”
And in the end, their customers took care of them. Word of mouth brought many more members. Before long the national media began to take notice. The Doretti brothers and their unique company were featured on “Good Morning America” and Fox News TV segments, interviewed for numerous radio broadcasts and written about in a host of major publications such as USA Today and Entrepreneur Magazine. The national exposure helped spur even more rapid growth and the brothers continued to work seven days a week, just to keep up with the orders.
In time, customers asked for more monthly gift clubs — wine, flowers, cigars — and Clubs of America began to take shape. Now, after 24 years in business — with a full staff of dedicated employees and after shipping nearly 3 million gift packages to customers since day one — the brothers could finally relax. Right?
“No way,” says Doug. “We’re as hands-on as ever. We love what we do. We love coming to work every day. We roll up our sleeves and we get involved in bringing the best quality and service to our members. It’s an awesome feeling to know that you’re in the business of making people happy by delivering incredible unique gifts. And we aim to continue doing just that for a very long time!”