True&Co

We are a new kind of intimate apparel brand based on one simple ideal: for all of us, every woman, to feel comfortable in our own skin.

We believe that knowing what makes you unique powers the design of better products for women. We celebrate what makes you so wonderfully you.
 In our continuing search for the ideal human proportions, we are reminded of Leonardo da Vinci and the Vitruvian man. Our curved letters take inspiration from the female form while the geometric foundations echo the precise mathematics behind our algorithms. Beauty and brains in a winning combination.