Potatoes South Africa are focused on serving, promoting and protecting the interests of the potato industry within South Africa. The companies Board of Directors are responsible for ensuring that the countries the potato producers interests and the overall potato industry is served constituted.

The Potato Industry Development Trust (PIDT) was established in 2004 in order to assist students with funding within the agricultural field of study. The Trust’s goal is to ensure the continuity of skilled employees into the countries potato industry.